Korean Hospitality Giant Expands into Golf Industry in the U.S.

News Summary

The Korean Sono Hospitality Group has made a significant leap into the golf sector by acquiring two golf courses in Guam, now rebranded as Sono Felice Country Clubs. This move aims to enhance golf tourism in the region while also stepping into the airline business with a stake in T’Way Air. Sono plans to integrate services, boost local employment, and revamp the golfing experience in Guam, demonstrating confidence in the area’s tourism potential.

Korean Hospitality Giant Expands into Golf Industry in the U.S.

Big news in the world of golf and hospitality! The Korean Sono Hospitality Group, the largest hotel and resort company in Korea, has officially made a splash by acquiring not one, but two golf courses in Guam. This real estate move, orchestrated on March 1, continues a trend where companies are looking to capitalize on the growing demand for tourism, specifically golf tourism, which is becoming hotter than ever.

Introducing the Sono Felice Country Club in Guam

As part of this exciting acquisition, the Onward Mangilao Golf Course and the Onward Talofofo Golf Course are undergoing a total makeover. These picturesque courses will now be known as the Sono Felice Country Club Guam Mangilao and the Sono Felice Country Club Guam Talofofo. These golf gems were previously owned by a Japanese firm, Onward Golf Resort Guam Inc., and now the reins are in the hands of Sono, a company that is ready to enhance your golfing experience.

What’s in Store for Golf Lovers?

The Sono Hospitality Group sees a golden opportunity here. They predict that with the rising popularity of golf back in Korea, there will be an increase in golf tourism heading towards Guam. Not only are they planning to boost the local economy by attracting more visitors, but they are also committed to improving the community around the golf courses. You can expect initiatives that emphasize job security for current employees and a stronger connection with local folks.

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