Johnnie Walker Partners with Scottish Golf Tourism Week

News Summary

The Johnnie Walker Experience has been named the official partner for the upcoming Scottish Golf Tourism Week, set to take place in March 2026 in Edinburgh. This marks the first time the event will be held in Edinburgh, featuring over 100 key players from the Scottish golf scene. Attendees can expect various networking opportunities, with the awards ceremony occurring at the National Museum of Scotland, highlighting achievements in the golf tourism industry. Entries for the awards are currently open, encouraging participation from those in the sector.

Exciting News for Golf and Whisky Lovers!

Hold onto your golf clubs because something truly exciting is coming in March 2026! The Johnnie Walker Experience has announced its role as the official partner for the highly anticipated Scottish Golf Tourism Week. Mark your calendars: the event is set to take place from the 10th to the 12th, and it will be hosted right in the heart of Edinburgh!

A First in Edinburgh

This marks a significant milestone as it’s the very first time that Scottish Golf Tourism Week will be held in Edinburgh. Previously, this popular event has taken place in various other beautiful locations such as Aberdeen, Inverness, and St Andrews. Now, Edinburgh is gearing up to welcome over 100 key players from the Scottish golf scene along with inbound tour operators from across the globe. It’s a fantastic opportunity for the local golf businesses to showcase their offerings and forge valuable relationships.

What to Expect at the Conference

Attendees can look forward to a jam-packed schedule filled with face-to-face appointments, familiarisation trips, and plenty of networking sessions. With such an array of activities, participants will have every opportunity to connect and collaborate, enhancing potential business opportunities. In fact, businesses that participated in last year’s event reported an impressive revenue increase averaging £400,000 over three years, all thanks to the valuable connections they made during the conference!

The Johnnie Walker Experience Stands Out

The Johnnie Walker Experience is no ordinary partner for this event. Located in Edinburgh, this eight-floor whisky tourism attraction opened its doors in 2021 and is operated by Diageo, a global drinks group. It’s a place where whisky lovers can indulge in educational tastings or enjoy engaging exhibits about the rich history of Scotch whisky. This year, the former whisky attraction will also step in to support the Scottish Golf Tourism Awards, which are celebrating their 13th year!

Exciting Awards Ahead

Speaking of the awards, the ceremony is scheduled for March 12, 2026, at the stunning National Museum of Scotland, ensuring a memorable night of celebration. The awards aim to recognize and celebrate the finest achievements in the Scottish golf tourism industry. Several categories have been created, including Best Budget-Friendly Hotel, Best Premium Hotel, Best Luxury Hotel, and even Best Municipal or Community-Owned Golf Course. They will highlight courses at different pricing levels as well as initiatives focused on standout marketing campaigns and sustainability projects.

Join the Fun with Entries!

Excited to see who gets nominated? Entries for the awards are currently open, so if you’re involved in the golf tourism sector, it’s time to shine! However, don’t delay too much; the deadline for entries is November 14, 2025. Finalists for this year’s awards from East Lothian include the remarkable Gullane No 3 course and the lovely Leddie Hotel & Restaurant, among others. Being a finalist not only recognizes hard work and dedication but could also lead to exciting new opportunities!

The Synergy Between Whisky and Golf

Owen Wyatt from the conference organizers recently spoke about how perfectly the Johnnie Walker brand aligns with Scotland’s golf offerings. After all, what could be better than enjoying an afternoon on the courses followed by a relaxing evening enjoying a fine glass of whisky? Ashleigh Davidson, who leads business development at Diageo, expressed great pleasure in supporting this renowned event, underlining that whisky and golf share a deep-rooted connection that has cultural significance across Scotland.

Conclusion: A Can’t-Miss Event

As March 2026 approaches, the buzz surrounding the Scottish Golf Tourism Week will surely grow. Pairing together the beauty of Scotland’s famous golf courses with one of the world’s prized whisky brands makes for a harmonious partnership. Whether you’re a golf aficionado or a whisky enthusiast, this event is shaping up to be an unforgettable experience that no one should miss. So get ready for a fantastic showcase of Scotland’s finest!

Deeper Dive: News & Info About This Topic

Royal Dornoch Golf Club Unveils New Clubhouse
Discovering Castlerock Golf Club: A Hidden Gem
Trump Turnberry to Host Major Golf Events in 2026
Florida’s Affordable Retirement Towns Offer Sun and Community
Demolition Blues at Royal Dornoch Golf Club
Golfing Glory at NCG Top 100s Tour in 2026
Why This City is the Ultimate Golf Getaway
Charity Golf Tournament Raises ₹50 Lacs for Education
Discover the Perfect Retirement Towns in Illinois
Trump’s Scottish Golf Adventure Costs Taxpayers Big Bucks

Additional Resources