News Summary
The 2026 PGA Show is set to take place from January 20 to 23, bringing together over 30,000 attendees and 1,000 brands. The event promises new programming focused on golf fitness and racquet sports, alongside a renewed brand identity to foster innovation in the golf industry. Registration is free for qualifying professionals before October 21, 2025, with exciting exhibitors like PXG making their debut.
Golf’s Biggest Business Show is Back with a Fresh Twist!
The excitement is palpable as the PGA Show, the largest global business gathering in the world of golf, is set to take place from January 20 to 23, 2026. That’s right! This year marks the 73rd edition of this immensely popular event, which has established itself as a vital platform for introducing new innovations to the booming $102 billion golf industry.
Get Ready to Register!
If you’re a qualifying industry professional, you can already jump on board and register online at PGAShow.com. The event is gearing up to be held at the Orange County Convention Center, and it is anticipated to attract more than 30,000 attendees and showcase over 1,000 participating brands. Wow!
A Renewed Identity for a Modern Era
This year’s show comes with a refreshed brand identity that aligns with the modern direction of the PGA of America. Expect a new, contemporary look along with exciting new partnerships that are sure to invigorate the event. As always, the PGA Show offers unparalleled networking opportunities for PGA Professionals, owners, vendors, and leaders, all eager to shape the future of the golf industry.
New Programming and Focus Areas
One of the most interesting updates for the PGA Show 2026 is the introduction of fresh programming that will focus on high-growth areas like golf fitness and racquet sports. This is all about expanding the horizon of golf and its related fields while encouraging innovation and exploration within the sports community.
Registration Details
For PGA of America Golf Professionals, LPGA Professionals, and International PGA Members, registration is completely free until October 21, 2025. After that, other industry personnel will face different registration fees, starting with an early bird price of $49 from October 22 to November 11. If you miss that window, don’t worry! There’s a $99 advance fee from November 12 to January 8, 2026, or you can still register for the standard fee of $199 from January 9 to January 23, 2026.
Exciting New Exhibitors
Among the standout brands making their debut at the 2026 PGA Show is PXG, which promises to bring an unforgettable experience. They’re setting up an immersive booth that is all about hands-on interactions with their latest equipment. Not only that, but they’ve also committed to engaging in meaningful discussions with PGA Professionals, fostering strong connections within the community.
Supporting the Future of Golf
To further solidify their commitment to the PGA of America members, PXG has announced a multi-year sponsorship of the Senior PGA Professional Championship. This move highlights their dedication to the growth of the sport and their support for fellow professionals in the industry.
