ONEflight Myrtle Beach Classic Wins Governor’s Cup Award
News Summary
The ONEflight Myrtle Beach Classic has been awarded the prestigious South Carolina Governor’s Cup Award for Tourism Excellence. Recognized during the Governor’s Conference on Tourism & Travel, the event showcased tremendous success in its second year. Hosted at Dunes Golf and Beach Club, the tournament attracted 36,000 attendees and contributed $15.8 million to the local economy. With a charitable fundraising effort of $225,000 for local causes, this event has solidified its importance within the Myrtle Beach tourism landscape and is set for its next edition in May 2026.
ONEflight Myrtle Beach Classic Shines Bright with Governor’s Cup Award
What a thrilling time it is for the ONEflight Myrtle Beach Classic! This remarkable PGA Tour event has just picked up the prestigious South Carolina Governor’s Cup Award for Tourism Excellence on February 10, 2026. This honor was bestowed during the 61st annual South Carolina Governor’s Conference on Tourism & Travel, and folks, it’s a big deal!
Celebrating Success
Governor Henry McMaster couldn’t help but shine a spotlight on this exceptional tournament that dazzled everyone in just its second year. The event took place at the beautiful Dunes Golf and Beach Club, offering a stunning backdrop from May 8-11, 2025. The tournament director, Darren Nelson, played a significant role in the event’s amazing success, which has truly become a highlight for the local tourism landscape.
What a year it has been for the region, especially considering how challenging things have been for tourism overall! This tournament emerged as a bright spot, rejuvenating interest in the area for not just golf enthusiasts but tourists of all kinds.
A Star-Studded Event
The excitement ramped up a notch with the Pro-Am event held on May 7, 2025, featuring notable celebrity participants who added an extra touch of glamour. Residents were thrilled to see Vanna White, the beloved long-time host of Wheel of Fortune, take part in the festivities. Alongside her were superstars such as Kevin Costner, Kurt Russell, and Michael Pena, adding to the allure for attendees. The Pro-Am event was a star-studded affair that attracted 132 players, making it a memorable lead-up to the main tournament.
A Boost to the Economy
The turnout for the tournament was nothing short of incredible, bringing in a total attendance of 36,000 people! This impressive gathering resulted in nearly 10,000 lodging room nights booked, contributing to a robust economic impact of a whopping $15.8 million. Such numbers can’t be overlooked, as they demonstrate how events like this fuel local businesses and bring vitality to the tourism sector.
The reach of this event stretched far beyond the on-site action. Social media engagement was off the charts, achieving over 31 million social media impressions. Talk about buzz! It’s a testament to how well the tournament resonated within the community and beyond.
Giving Back to the Community
But it wasn’t just about golf and celebrities; this tournament also aimed to make a difference. Thanks to the generosity shown during the event, a fantastic total of $225,000 was raised for nine local charities. Partnering with Sportsfive for marketing initiatives, the tournament showcased a strong commitment to giving back, enriching the community it’s a part of.
Looking Ahead
Golf enthusiasts can mark their calendars! The next ONEflight Myrtle Beach Classic is set to take place from May 7-10, 2026. Notably, this event now holds the title of being the only PGA Tour event in the Strand, making it a crucial part of the area’s branding as a premier golf destination.
In the previous year’s tournament, Ryan Fox took home the trophy, thrilling fans with a dramatic chip-in from over 50 feet on the first playoff hole. Additionally, the world got its first look at then-amateur Blades Brown, whose name is now synonymous with up-and-coming talent on the PGA Tour.
As preparations for this year’s tournament ramp up, excitement continues to build. The ONEflight Myrtle Beach Classic not only signals the start of the Grand Strand’s summer tourism season but solidifies its reputation as a powerhouse in the world of golf. Golf lovers everywhere, this is an event you won’t want to miss!
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