International Golf Travel Market 2025 Concludes in Cannes

News Summary

The 28th International Golf Travel Market (IGTM) concluded in Cannes on October 23, 2025, showcasing 268 exhibitors from 36 countries. The event attracted over 300 buyers, focusing on innovation and networking within the golf tourism industry. Highlights included debut exhibitions, insightful panel discussions, and plenty of networking opportunities, setting the foundation for IGTM 2026 in Cannes. The event underlined the growth and international relevance of golf travel.

International Golf Travel Market 2025 Wrap-Up: A Celebration of Innovation in Golf Tourism

The vibrant city of Cannes played host to the 28th International Golf Travel Market (IGTM), which wrapped up on October 23, 2025, after four busy days of networking, business discussions, and forming partnerships in the world of golf travel. This year’s event has, once again, proven to be the go-to gathering for golf travel professionals, solidifying its stature as the premier B2B event in the industry.

A Global Gathering

With an impressive roster of 268 exhibitors representing 36 countries, it’s no surprise that attendees traveled from far and wide to participate. The event welcomed 300 buyers from a staggering 51 countries across six continents! North America had a strong presence, with over 50 buyers hailing from the US and Canada, while European markets were well represented with participants from Spain, Portugal, Germany, Ireland, the UK, Sweden, France, and the Netherlands. The event also attracted attendees from as far as Japan, South Korea, and Saudi Arabia, emphasizing the international nature of this exciting event.

First-Time Experiences and Success Stories

This year, the Oman Ministry of Tourism made its debut exhibition at IGTM, showcasing the allure of their beautiful golf courses. First-time attendee Maria Bengtsson, from Bro Hof Slott Golf Club in Sweden, had a particularly successful outing, securing a total of five bookings for the upcoming seasons of 2026 and 2027!

Spotlight on Innovation

The Discovery Zone made its inaugural appearance, featuring emerging brands and cutting-edge technologies that are set to redefine golf travel. Noteworthy participants included Golf Drives, Golf Now, and Priswing, each showcasing innovative solutions for avid golfers and travel enthusiasts alike. The buzz did not stop there; a panel discussion on the latest trends in golf travel revenue attracted many attendees. Experts tackled significant topics such as sustainability, experiential travel, artificial intelligence, dynamic pricing strategies, and the impact of online booking.

Networking Opportunities & Memorable Events

During IGTM 2025, attendees had access to a variety of networking opportunities. The annual Golf Day on October 20 provided a unique setting to connect on pristine courses in the South of France. Although a heavy storm impacted play and left some courses waterlogged, spirits remained high at a lively welcome reception held at the Majestic Hotel. The atmosphere continued to thrive with a popular Happy Hour at Morrison’s Irish Pub and a fabulous farewell party at the prestigious JW Marriott’s Palais Stéphanie Beach.

Looking Ahead: IGTM 2026

Planning for next year’s IGTM event is already in motion, with dates set from October 19 to 22 in Cannes. The organizers have gathered valuable feedback from participants to shape future offerings and create an even more enriching experience for the global golf travel community. The IGTM Discovery section is set to expand further, focusing on sectors like technology, apparel, accessories, and golf club management.

Highlighting Ireland’s Golf Jewel

Among the participants, Tourism Ireland took the chance to spotlight the incredible golfing experiences the island has to offer. With eighteen Irish golf and tourism operators participating and conducting over 900 meetings to negotiate future contracts, the event celebrated the complete package that Ireland represents in the golf tourism landscape. The upcoming prestigious tournaments, including the Walker Cup and the Ryder Cup, were also highlighted as key attractions.

What’s Next?

The palpable excitement at IGTM 2025 was matched only by the industrious spirit of the professionals attending. They engaged in insightful conversations about trends and opportunities in golf tourism, ensuring that the industry continues to evolve and grow. As the world looks forward to IGTM 2026, the future of golf travel shines brightly!

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