54 and Turfgrass Announce Strategic Golf Course Partnership
Exciting New Partnership in Golf Course Development
City, FL – Big news is hitting the golf world as renowned global sports and entertainment agency 54 announces its strategic investment in Turfgrass, a top-notch golf course development company. This partnership is set to change the game by offering a complete package for golf projects—from those first planning doodles to long-term management of the course.
A Dream Team in Golf Course Design
Just imagine having the know-how of 54‘s advisory services combined with the impressive track record of Turfgrass. With this collaboration, the two companies will blend their expertise to provide *top-tier services*, making sure that every aspect of golf course development is covered. Founded in 1997, Turfgrass has made a name for itself internationally, with offices spanning Europe, the Middle East, the United States, and soon Asia. This company is a go-to for golf course projects, guiding them from those early brainstorming sessions all the way through construction, grow-in, sustainable maintenance, and ongoing operations.
Proven Excellence with a Competitive Edge
With a **team of seasoned experts**—including former Augusta National senior director of agronomy Brad Owen—Turfgrass knows what it takes to succeed. The company has already advised more than 270 golf courses around the globe, including some high-profile venues that are the pride of the golfing community, like the 2027 Ryder Cup host Adare Manor, PGA Championship host Wentworth Club, and several others that are simply legendary.
Big Growth at 54
On the other side, 54 is not resting on its laurels either! The company has seen *explosive growth* in its advisory and operations divisions over the last 18 months. Their services are stretching far and wide, now affecting facilities and destinations all over the world. They have even been advising government bodies and investment funds on how sports can play a pivotal role in national development.
Words from the Top
Ed Edwards, CEO of 54, couldn’t be more enthusiastic about this collaboration. He stated, “Our tremendous growth these last 18 months has been largely due to a widening of services we can offer. Not just to the world’s best golf courses, but also to leading sports clubs, rights holders, investors, governments, and governing bodies.” He shared how their advisory and management services offer a *turn-key solution for anyone looking to create sustainable assets* in the golf industry.
Edwards added, “Turfgrass is the out-and-out leader when it comes to course development and agronomy. This investment signals our intent to be the market leader in providing best-in-class services throughout the *entire value chain*.” The goal? To become the *partner of choice for facilities and destinations*, both in golf and beyond, capitalizing on the *benefits that enhanced operations* bring.
What Turfgrass Brings to the Table
John Clarkin, founder of Turfgrass, expressed excitement about this promising partnership. He said, “By uniting their business acumen and international reach with our depth of development and agronomic expertise, we can now offer an *end-to-end solution* that not only sets the strategic direction of a venue but also ensures *top-tier course conditioning and operational efficiency*.”
According to Clarkin, this collaboration redefines what’s possible in the golf industry, paving the way for projects to truly reach their potential while safeguarding the future of the sport. He emphasized that 54 thinks outside the box, which is exactly what the golf industry needs today.
As we watch this partnership unfold, one thing is for sure; it’s an exciting time to be involved in the world of golf. With innovation at the forefront, both 54 and Turfgrass are ready to make their mark!