Genesis Partners with PGA TOUR as Official Vehicle

News Summary

Genesis, the luxury automotive brand, has announced a partnership with the PGA TOUR, becoming its first global official vehicle through 2030. This collaboration aims to enhance the golf viewing experience for fans worldwide with innovative initiatives, including the Genesis World Feed and the new show ‘Driven’. The partnership marks a significant shift in luxury automotive sponsorship in golf, focusing on engagement and community integration.

Genesis Drives into the Fast Lane with PGA TOUR Partnership!

Big news in the world of golf! Genesis, the high-end luxury automotive brand, is revving up its relationship with the PGA TOUR, making waves as the first global official vehicle through 2030! This exciting partnership is set to transform the way golf fans experience the sport and brings a touch of luxury to the green.

Genesis Takes the Lead!

As part of this expanding partnership, Genesis is stepping into a new role as the first sponsor of the PGA TOUR’s World Feed, which was launched earlier this year. The World Feed is a game-changer, providing localized commentary and dedicated cameras for international broadcasts. Golf fans across the globe are going to get a front-row seat to the action, enhanced by tailored insights and a more engaging viewing experience.

Already in operation at major events like THE PLAYERS Championship and the Rocket Classic at Detroit Golf Club, the Genesis World Feed is proving to be a hit. Fans can look forward to more exciting coverage of their favorite tournaments, powered by Genesis!

Introducing “Driven”—A New Series!

Mark your calendars! The PGA TOUR and Genesis are rolling out an exciting new program called “Driven,” which is set to debut on June 28 at 2:30 PM ET on CBS. This brand-new show will spotlight the unique ways in which Genesis is enhancing the sport of golf, from community investments to providing unforgettable tournament experiences.

But that’s not all! “Driven” will also be accessible on the PGA TOUR’s social media and free streaming channels. This means fans can catch the latest stories about the innovative ways Genesis is intertwining itself with the golf community, no matter where they are watching from.

Revving Up Golf Experiences

Since Genesis joined the PGA TOUR family in 2015, starting with its sponsorship of the Presidents Cup in South Korea, the brand has been steadily integrating itself into various aspects of professional golf. Fast forward to today, and Genesis is now the title sponsor of high-profile events like The Genesis Invitational and Genesis Scottish Open.

This new partnership marks Genesis as the global Official Vehicle of the PGA TOUR and PGA TOUR Champions, filling a void in automotive sponsorship that has been empty for over 15 years since Buick stepped back. As Genesis gears up for the future, fans can expect to see more of their luxurious vehicles at PGA TOUR events, serving as official transportation for players and caddies alike.

Tech-Savvy Golf Initiatives

In addition to its visible presence at events, Genesis is also getting behind tech-forward initiatives like TGL, a new league co-founded by golf legends Tiger Woods and Rory McIlroy. This collaboration is all about innovating the golf experience and pushing the boundaries of the sport.

With Genesis actively brand-marketing at multiple PGA TOUR events since 2017, it’s clear that the brand is dedicated to building its reputation within the golfing community. By allowing multiple sponsors for the World Feed, the PGA TOUR is ensuring a diverse range of partnerships, but Genesis will maintain exclusivity in the automotive sector.

Shifting into Luxury with a Vision

As Genesis’s luxury electric vehicles continue to compete with legacy brands like Bentley, Mercedes, and BMW, the partnership with the PGA TOUR is a strategic move to enhance its global marketing efforts and solidify its presence in the golf world. With such a strong focus on excellence and positive change within the sport, this partnership is perfectly poised to benefit both Genesis and the PGA TOUR alike.

So, whether you’re a die-hard golf fan or just love a good luxury vehicle, keep an eye out for Genesis’s exciting contributions to the golf world in the years to come. Buckle up, because with Genesis and the PGA TOUR teaming up, the future of golf looks incredibly bright!

Deeper Dive: News & Info About This Topic

Keegan Bradley Wins Travelers Championship with Remarkable Comeback
Pine Valley Golf Club Reclaims No. 1 Ranking in 2023
PGA Tour Unveils 2025 Season Schedule
WM Phoenix Open Enhances Fan Experience for 2025
Volvo China Open Celebrates 30th Anniversary
Scottie Scheffler Gears Up for Upcoming Tournaments
Chacarra and Nakajima Share Lead at Hero Indian Open
Jordan Spieth’s Gesture of Kindness After Tough Match
Michael Kim’s Remarkable Golf Comeback
Tiger Woods Misses Another Players Championship

Additional Resources