News Summary
DS Automobiles is shifting its focus from Formula E to golf and SailGP, exiting the electric racing league at the end of the 2025-26 season. The company aims to become the title partner for the 2026 Italian Open and will support over 80 amateur golf events in France. This strategic move marks a new direction in their sporting and technology initiatives, reflecting their commitment to innovation and electric vehicles.
DS Automobiles Shifts Gears: Exiting Formula E to Drive into Golf and SailGP
Exciting changes are afoot at DS Automobiles! This chic and electric car maker has decided to pull the plug on its participation in Formula E, the thrilling electric racing league, at the end of the 2025-26 season. Yes, you heard that right! Instead, DS is steering its sporty ambitions in a totally new direction — towards the world of golf and SailGP sponsorships!
A Strategic Shift
Why the change, you ask? Well, with the recent buzz around the new Gen4 Formula E regulations, DS Automobiles decided it was time to pivot and invest their energy elsewhere. This move isn’t just about racing; it’s about a complete revamp of their sporting and technology strategy, and golf seems to be the new flavor of the month!
A Legacy of Success
As any automobile aficionado will tell you, DS Automobiles isn’t new to the racing scene. They kicked off their Formula E journey back in the 2015-16 season with a partnership with Virgin Racing. Over the years, they’ve racked up an impressive tally of 18 victories, along with clinching two drivers’ titles and two manufacturers’ titles. Talk about racing glory!
Golfing Ambitions
So, what’s next for DS Automobiles? They’re setting their sights on becoming the title partner for the prestigious 2026 Italian Open. This amazing golf tournament is scheduled to take place from June 25-28, 2026, at the stunning Circolo Golf Torino – La Mandria. With a generous prize fund of $3 million, this event is sure to attract global golfing enthusiasts, and DS aims to cozy up with this audience through its sponsorship.
Meet Antoine Rozner
Joining the team to help promote this fantastic leap into golf is none other than Antoine Rozner, who has been appointed as the Brand Ambassador for DS Automobiles. With his experience and connection to the sport, Rozner is set to make waves as he promotes the DS brand within the golfing community.
Supporting Amateur Golf
But wait, there’s more! DS Automobiles isn’t just stopping at high-profile tournaments. They are planning to support over 80 golf events for amateur players in France in 2026 under the banner of the DS Trophy. This initiative is a fantastic way to promote the sport and engage with budding golf talents!
Rooted in Innovation
Founded in 2014, DS Automobiles has consistently embodied the French art of travel, combining elegance with innovation. With a clear focus on premium quality, they are also expanding their electric vehicle lineup, aiming for even greater advancements in electrification with upcoming models.
Onwards and Upwards
This departure from Formula E fits neatly into broader restructuring initiatives within Stellantis, DS’s parent company. It opens up a whole new world of possibilities and even speculations about the future. Could we see Opel take over the reins in Formula E? Only time will tell!
As the buzz grows around their strategic shift, it’s clear DS Automobiles is making bold moves to capture the hearts of golf fans while remaining committed to their electric legacy. With ante raised in both golf and technology, DS is charging ahead into a bright future!
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