Tommy Fleetwood Switches to Vuori Apparel for Dubai Invitational
News Summary
Defending champion Tommy Fleetwood stirs intrigue by trading his long-time Nike gear for Vuori apparel ahead of the Dubai Invitational. This marks a significant shift in his wardrobe, though he retains his Nike golf shoes. The golfer’s new look raises questions about a possible collaboration, reflecting Vuori’s growing presence in golf apparel. With the Dubai Invitational approaching, fans are excited to see how this change impacts Fleetwood’s performance as he aims for another victory.
Tommy Fleetwood Ditches Nike for Vuori Apparel Ahead of Dubai Invitational Defense
This year’s Dubai Invitational is shaping up to be quite the event, especially with the defending champion Tommy Fleetwood stirring things up with his fashion choices. For the first time in over a decade, this talented golfer has swapped out his familiar Nike gear for something different—specifically, the trendy apparel brand Vuori. During a practice round at Dubai Creek Resort, Fleetwood was spotted rocking Vuori outfits instead of the Nike apparel he has been sporting since 2010, raising eyebrows and sparking conversations among fans and followers alike.
And if you think it’s just a one-off attempt to try something new, think again! Initially, some sharp-eyed fans speculated that he might be donning Lululemon. However, all doubts were put to rest when it was confirmed that Vuori was indeed the brand of choice for the world number three golfer. The standout features were clear: his practice outfit included a stylish polo shirt with a small ‘V’ on the right arm, along with relaxed baggy pants and a cap that proudly displayed ‘The Stable’. This could hint at a potential collaboration, cementing Vuori’s place in the golf apparel scene.
Interestingly, while Fleetwood has switched up his clothing, he has stayed true to his footwear, continuing to wear Nike Victory Pro 4 golf shoes. It seems like he’s taking a balanced approach to his look, merging the comfort of his new apparel with the reliability of his trusted footwear. However, an absence of the usual Nike logos on his outfits has people buzzing about whether he’s fully transitioning to Vuori as his new go-to apparel provider.
Vuori, while a fresh face in the golf sponsorship space, is well-known for its active, performance-oriented clothing inspired by a laid-back California lifestyle. Though the brand doesn’t have any golf professionals under its belt yet, it has made waves by partnering with NFL quarterback Jared Goff. It’ll be exciting to see how Vuori navigates this new venture with Fleetwood, which could pave the way for more athletes jumping on the bandwagon in the future!
Fleetwood’s Ambitions and Upcoming Tournament Details
As Fleetwood approaches the 2026 DP World Tour season, the stakes are higher than ever. He enters the year ranked World No. 3, after an impressive 2025 where he clinched his first PGA Tour title and played a crucial role in securing a Ryder Cup victory for Europe. With an eye on top contenders like Scottie Scheffler and Rory McIlroy, he’s determined to narrow the gap between himself and these giants of the game.
The Dubai Invitational, a 72-hole stroke play tournament featuring 60 professionals and 60 amateurs, is on its way back after a hiatus in 2025. The event boasts a substantial prize pool of $2.75 million and is set to offer 3,500 points toward the Race to Dubai. Fleetwood lifted the trophy in 2024, winning by a nail-biting one-stroke margin against none other than McIlroy and Thriston Lawrence.
Fans are Talking
It’s not just the change in wardrobe that has fans on social media buzzing; it’s the whole idea of a noted golfer switching from a long-standing sponsorship. As Fleetwood steps onto the greens in his new gear this January, anticipation is building around his performance and the possibility of this shift impacting his game. The Dubai Invitational marks the opening of the DP World Tour’s International Swing for 2026, which is set to include multiple exciting events in the region over the upcoming weeks.
Live coverage of this thrilling tournament starts on January 15, 2026, making it a perfect time for golf fans to tune in and catch all the action. Will Fleetwood shake up the tournament in his fresh Vuori threads? Only time will tell!