Viking Cruises Partners with PGA TOUR to Elevate Travel and Golf
News Summary
Viking Cruises has announced a multiyear partnership with the PGA TOUR, becoming the Official Cruise Line for the organization. This collaboration will combine luxury travel with golfing experiences, targeting golf enthusiasts worldwide. The partnership is set to run until 2030, featuring exclusive golf-focused travel experiences and brand campaigns to engage millions of fans. Viking aims to offer bespoke adventures blending exceptional cruise amenities with the thrill of PGA events, ensuring unforgettable memories for travelers and golf lovers alike.
Exciting Partnership Announced: Viking Cruises and PGA TOUR Join Forces!
Hold onto your golf clubs and your travel bags, everyone! There’s some thrilling news brewing in the world of golf and travel that’s bound to make both enthusiasts cheer with joy. Viking Cruises, a premier name in the luxury travel industry, has just signed a multiyear marketing partnership with none other than the PGA TOUR and PGA TOUR Champions. This fun collaboration, announced on January 13, 2026, is a game changer for golf lovers and travel buffs alike!
Setting the Stage for a Grand Adventure
Under this new agreement, Viking is officially tagged as the Official Cruise Line of both the PGA TOUR and the PGA TOUR Champions. Imagine blending the love of luxurious travel with the thrill of golf! How will this play out, you ask? Well, buckle up as we dive into the details!
This partnership is set to run through 2030 and will feature a wide-ranging brand awareness campaign designed to engage millions of golf fans across various platforms. Viking’s branding will pop up everywhere, making it hard for anyone to ignore just how fabulous a cruise vacation can be when combined with the excitement of watching PGA events.
Why Golf and Travel Make the Perfect Match
The rationale behind this partnership is as clear as a sunny day on the golf course. Richard Marnell, the executive vice president of marketing at Viking, mentioned that golf aficionados and travel enthusiasts share a unique passion that makes this collaboration a perfect fit. Both groups crave adventure, culture, and unforgettable experiences. With over 100 ships in its fleet, Viking is truly a leader in providing immersive travel experiences that resonate with the interests of golf lovers.
Connecting with Golf Fans Worldwide
Imagine introducing Viking to the vast and passionate community of golf fans around the globe! PGA TOUR’s executive vice president of corporate partnerships, Dan Glod, emphasized the tremendous opportunity this collaboration presents. Viking is all set to showcase its luxurious offerings to a captivated audience of millions who religiously follow golf. The essence of experiential travel aligns perfectly with the lifestyle of many golf fans who love to explore new destinations.
A Track Record of Cultural Support
Viking’s commitment to cultural programming is impressive, boasting past collaborations with prestigious institutions like the Los Angeles Philharmonic and the British Museum. Now, they add golf to the mix! In addition to the PGA partnership, Viking is getting sporty with a new agreement to sponsor the U-level national teams of the Norwegian Football Federation. This shows a solid commitment to not just travel but promoting sports in grand style!
Exclusive Golf-Focused Travel Experiences
This partnership is not just fluff; there’s a solid plan in the works! Viking aims to create bespoke golf-focused travel experiences that will make any golf lover’s heart race. Think private excursions and exclusive access to PGA TOUR events. Picture yourself enjoying a luxurious cruise while being whisked away to play golf on stunning courses or relaxing with fellow fans after a spectacular tournament. It’s a dream come true!
Luxury Meets Golf: A New Era of Travel
Viking’s cruise offerings will also come packed with extraordinary amenities and a range of delicious dining options, while ensuring that golf-related activities are woven into the overall experience. From teeing off to enjoying evenings filled with fine cuisine, this partnership is a splendid blend of luxury travel and sports that will enhance the experience for golfers and travelers alike.
Get Ready for an Unforgettable Experience
As this exciting partnership rolls out, it promises to change the way we think about travel and golf. Whether you’re a seasoned golfer or just looking for your next grand adventure, Viking Cruises and the PGA TOUR’s collaboration is sure to create unforgettable memories for all. So, get your sunscreen ready and your clubs polished, because a fantastic journey awaits!
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