The PGA Show Returns with Record Participation

News Summary

The PGA Show is set to make a triumphant return from January 20 to 23, 2026, with over 30,000 industry professionals expected to attend. Featuring more than 1,000 exhibiting companies, the show will highlight popular brands like Callaway, Titleist, and Nike Golf. Attendees can look forward to expanded programming, a Demo Day, and various co-located events to enhance their event experience. Early-bird registration is available until November 11, 2025, allowing industry professionals to secure their spot at this premier golf event.

Mark Your Calendars: The PGA Show Returns with a Bang!

Exciting news for golf lovers and industry insiders alike! The PGA Show is making its grand comeback from January 20 to 23, 2026. This isn’t just any event; it’s the longest-running and largest global business gathering dedicated to the sport of golf! Can you believe it? A whopping 30,000 industry professionals are expected to join the fun!

Record Participation on the Horizon

With more than 1,000 exhibiting companies and brands taking part, this year’s show is set to break records! Last year’s event was already the biggest in the prior 15 years, so it’s no surprise that anticipation for 2026 is through the roof.

Among the attendees, we’ll see over 7,000 PGA of America Golf Professionals and 1,000 VIP buyers. In fact, these VIP buyers held an impressive $885 million in purchasing power at last year’s show! Not too shabby for the golf industry, right?

Big-Name Brands on Display

This year, you’ll want to keep your eyes peeled for popular brands like Callaway, Titleist, FootJoy, and Nike Golf, just to name a few. The event will showcase everything from golf equipment to technology, apparel, accessories, and a bit of the golf lifestyle. It is a dazzling array of what’s current and what’s new in the golf scene!

New Features to Look Forward To

2026 will see a fresh twist on everything with a new brand identity and expanded programming that attendees are sure to enjoy. Make sure to check out the PGA Show Demo Day where you can try your hand at different products on-site! Also, don’t miss out on the comprehensive PGA Show Education Program featuring over 80 educational sessions.

And let’s not forget about the Winter Jam Concert, which is sure to bring some fantastic entertainment to the evenings. What better way to unwind after a long day of golfing and networking?

Co-Located Events Galore

If that’s not enough, there will be several co-located events happening too! This includes the National Golf Course Owners Association Golf Business Conference, AGM Golf Retail Conference, and the Functional Fabric Fair Winter Edition. Talk about a packed schedule!

How to Register

Now, for those looking to attend, registration is open exclusively to industry professionals. Early-bird pricing is available until November 11, 2025, so make sure you don’t miss out. PGA and LPGA Professionals, as well as International PGA Members, can register for free, while other industry personnel will face registration fees ranging from $49 to $199, depending on when they sign up.

Innovations Await!

The PGA Show aims to be a launchpad for innovations in the incredible $102 billion golf industry. Excitingly, Racquet Sports will also make its debut at the show, complete with product displays and educational programming. As golf continues to modernize and evolve, new partnerships are in the works to reflect these changes.

So get ready, golf enthusiasts! This year’s PGA Show is shaping up to be an unforgettable experience filled with new gadgets, networking opportunities, and plenty of fun. Whether you’re in it for the business or just can’t get enough of the sport, there’s something for everyone. Don’t forget to mark your calendars and prepare for the golf event of the year!

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