Michael Guerrette Appointed Vice President at UST Mamiya

News Summary

UST Mamiya has announced Michael Guerrette as the new Vice President of Product Research and Tour Development, effective June 4, 2012. Guerrette’s leadership is expected to stimulate innovation at the TOURSPX Technology Lab, enhancing the design and performance of golf shafts. With a track record of success since joining UST Mamiya in 2010, he aims to elevate the brand’s reputation further, focusing on collaboration with professional golfers to meet their demands and expand UST Mamiya’s already popular product range.

Big Changes at UST Mamiya: Michael Guerrette Takes the Helm for Tour Development

In an exciting move for the golf equipment industry, UST Mamiya has announced that Michael Guerrette will step up as the new Vice President of Product Research and Tour Development, effective June 4, 2012. This promotion marks an important chapter for the company, as Guerrette brings fresh perspectives to an already successful brand known for high-quality golf shafts.

The Role of a Leader in Innovation

Guerrette will take charge of UST Mamiya’s TOURSPX Technology Lab, where the magic happens. This lab is the beating heart of innovation for golf shaft design, serving as a dedicated space for envisioning and creating new product concepts that promise high performance for golfers. He’ll oversee the development and testing of cutting-edge shaft designs, materials, and production technologies.

Getting Hands-On with Professionals

One of the most crucial aspects of Guerrette’s role is to manage the tour staff and coordinate efforts with professional golfers. This collaborative approach allows the team to gather invaluable feedback directly from the players who use these high-performance shafts. It’s all about ensuring that every product meets the rigorous demands of professional play. After all, if they can handle the big leagues, they can certainly serve recreational players!

An Upsurge in Popularity

Since Guerrette joined UST Mamiya back in January 2010, the company has seen impressive growth in the popularity of its shafts across multiple tours, including the PGA, Nationwide, and Champions Tours. This trend speaks volumes about the effectiveness of Guerrette’s previous contributions, and now, as a leader, he’s poised to elevate that success even further.

Key Innovations in the Pipeline

UST Mamiya has gained a stellar reputation in the industry, being recognized as the number one aftermarket golf shaft brand for five consecutive years, thanks to innovative advancements in engineering and product acceptance in the market. Notable developments that Guerrette has steered include the renowned PROFORCE VTS and ATTAS shaft elements, which have become household names among golf enthusiasts.

Quality Meets Performance

The company’s carbon-fiber shafts are no ordinary products; they are crafted using advanced manufacturing techniques that guarantee both high-quality production and top performance. Golfers can choose from a variety of popular shaft models, including the widely acclaimed Proforce and ATTAS lines, designed to cater to both recreational and competitive players.

A Growing Arsenal of Products

But Guerrette’s ambitions don’t stop at just golf shafts. In 2012, UST Mamiya also introduced new grip offerings, enhancing their product range. Among these are the Tour PC, Soft Touch, and other innovative models, appealing to players’ needs for both comfort and performance.

Building a Legacy since 1991

Established in 1991, UST Mamiya has a rich history of creating products that resonate with golfers worldwide. Their commitment to quality was further solidified during the 2009 merger with Mamiya-OP, marking an era focused on innovation in the global market. The company now distributes its products in over 30 countries and collaborates with respected manufacturers like Callaway, TaylorMade, and Wilson.

Research and Development at Its Core

With R&D and manufacturing facilities located across the globe, including the U.S., Japan, China, and Bangladesh, UST Mamiya remains dedicated to pushing the envelope in golf equipment technology. And let’s not forget the company’s advisory staff, featuring distinguished golf instructors acknowledged in major golf publications, ensuring that their products are consistently aligned with the needs of serious golfers.

A Bright Future Ahead

As Michael Guerrette steps into his new role at UST Mamiya, the golf community watches eagerly. With his vision and leadership, the company is poised to continue its upward trajectory in delivering remarkable products that can elevate any golfer’s game. Here’s to a future filled with innovation and excellence on the fairways!

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