AT&T Renews Pebble Beach Pro-Am Partnership for 40 Years
News Summary
AT&T has announced a remarkable 40-year renewal of its sponsorship for the AT&T Pebble Beach Pro-Am golf tournament, a partnership dating back to 1986. This deal highlights AT&T’s commitment to the golfing community and continues the legacy of a tournament that has been a staple since 1947. The next event is set for February 12, 2026, promising thrilling action as professionals and amateurs compete together while raising significant funds for local charities.
AT&T’s Pebble Beach Pro-Am Partnership to Continue for 40 More Years!
In exciting news for golf enthusiasts, AT&T has officially announced that it will renew its longstanding sponsorship of the popular AT&T Pebble Beach Pro-Am golf tournament for an additional 40 years! This incredible partnership, made in conjunction with the PGA TOUR, Monterey Peninsula Foundation, and Pebble Beach Company, is set to solidify AT&T’s place in golf history.
A Legacy of Sponsorship
AT&T has held the title of sponsor for this prestigious tournament since 1986, which makes this the longest-running continuous title sponsorship in PGA TOUR history! With its roots intertwined with the tournament for almost four decades, AT&T’s commitment is not just about branding; it’s a testament to its dedication to the sporting community and a celebration of the love for golf.
Looking Ahead to 2026
Mark your calendars! The next tournament is scheduled to kick off on February 12, 2026. This will be the 80th time the event is played, drawing players and fans alike to the breathtaking courses at Pebble Beach. The tournament will be broadcasted widely on platforms such as CBS/Paramount+, GOLF Channel, and PGA TOUR LIVE on ESPN+, ensuring golf fans everywhere can tune in to enjoy the action.
A Beautiful Blend of Professionalism and Amateur Fun
The Pebble Beach Pro-Am has been a beloved event since 1947, and it perfectly mixes professional golfers with enthusiastic amateurs. In the initial two rounds, amateurs showcase their skills alongside the pros, while the final 36 holes are reserved exclusively for the professionals, ramping up the excitement. Over the years, the tournament has seen a whopping 23 World Golf Hall of Famers take home victories, winning a total of 43 times.
Making a Difference
One of the standout features of the AT&T Pebble Beach Pro-Am is its significant charitable impact. The tournament has raised millions for local nonprofits, benefiting over 200 organizations in counties nearby. The Monterey Peninsula Foundation has proudly reported a total of over $250 million in lifetime charitable contributions, including nearly $18 million in the latest fiscal year alone!
Birdies for Students Initiative
In addition to the tournament’s charity work, AT&T has also rolled out its Birdies for Students program, which ties in with its digital equity efforts. For every birdie or better made on the golf course during the tournament, AT&T contributes funds to support education initiatives, further showcasing their commitment to community empowerment.
What’s in Store with the New Sponsorship Deal?
The PGA TOUR is leaning into long-term sponsorships with various Signature events, and AT&T’s recent multi-decade commitment paints a promising picture for the future of this treasured tournament. Although exact financial details of the new sponsorship deal are under wraps, similar agreements for events have reached up to $25 million annually, reflecting the growing allure of the Pebble Beach Pro-Am among top golfers.
Conclusion
With its reputation for fostering a vibrant golfing atmosphere, generous charitable contributions, and a blend of top-tier talent, the AT&T Pebble Beach Pro-Am continues to hold a special place in the hearts of many. Golf fans everywhere can look forward to following the tournament’s rich history and community-driven efforts well into the future!
Deeper Dive: News & Info About This Topic
PGA Tour Unveils 2025 Season Schedule
WM Phoenix Open Enhances Fan Experience for 2025
Golf Season Kicks Off with Charity Tournaments in Rhode Island
Rory McIlroy Returns to Texas Children’s Houston Open
Joaquin Niemann Triumphs at LIV Golf Singapore
Jordan Spieth’s Gesture of Kindness After Tough Match
2025 Arnold Palmer Invitational Set to Tee Off
Mid Ocean Club Enhances Growth Opportunities for Greenkeepers
Tragic Golf Course Incident Turns Into Murder Case
Discover India’s Rich Golfing Heritage