Rolex Extends Partnership with DP World Tour
News Summary
Rolex and the DP World Tour have officially renewed their partnership, which began in 1997. This continuation highlights their commitment to enhancing the global presence of the Tour, including the prestigious Rolex Series with its significant prize funds. Upcoming events for 2026 promise excitement as golf legends compete, showcasing Rolex’s ongoing dedication as the Title Partner. The collaboration, also maintaining Rolex’s role as the Official Timekeeper for various tournaments, signals a bright future for golf globally.
Rolex and DP World Tour: A Partnership That Keeps on Tickin’!
Golf fans, rejoice! The beloved luxury watch brand Rolex and the DP World Tour just announced that they’re extending their long-standing partnership. How long, you ask? Well, since 1997! That’s a whopping 26 years of keeping time together on the greens, and they’re not stopping anytime soon.
A Global Journey in Golf
This partnership isn’t just about watches; it has significantly helped the DP World Tour grow from its European roots into a formidable global presence. Rolex has played an essential role in this evolution, proving that when you work together, incredible things can happen!
The Exciting Rolex Series
And there’s more wonderful news! Rolex will continue its role as Title Partner of the Rolex Series. This series is the crème de la crème of tournament golf and boasts a minimum prize fund of $9 million for each event. Talk about some serious green!
The first event of the 2026 Rolex Series already kicked off with the Hero Dubai Desert Classic, hosted at the Emirates Golf Club, and it set a thrilling tone for what’s to come. Get ready, because the upcoming events for 2026 are just around the corner:
- Genesis Scottish Open: July 9-12
- BMW PGA Championship: September 17-20
- Abu Dhabi Championship: November 5-8
- DP World Tour Championship: November 12-15, where the prestigious Race to Dubai Champion will be crowned!
A Rich History of Champions
The Rolex Series first launched in 2017 to celebrate the 20th anniversary of the partnership between Rolex and the DP World Tour. Since then, golf legends like Matt Fitzpatrick and Collin Morikawa have proudly held the title of Rolex Series Champion, adding a sprinkle of glitter to the golf scene.
Timekeeping Beyond the Greens
It’s not just the Rolex Series that Rolex is committed to. They’ll also maintain their status as the Official Timekeeper of the HotelPlanner Tour. This dedication shows Rolex’s long-term commitment to the sport of golf and its community.
Voices of Commitment
Big Moves in Sponsorships
This renewal comes at a time of exciting growth for the DP World Tour, with other monumental commercial agreements, including collaborations with Anheuser-Busch and Amazon Web Services also taking center stage. Plus, DP World has extended its title sponsorship of the Tour until 2035—this is one of the largest deals in the Tour’s history!
A Line-Up of Supporting Sponsors
With other notable sponsors like Emirates, BMW, Aldar, and Fortinet on board, it’s easy to see why the DP World Tour is flourishing. They’ve also recently secured broadcast deals across key markets, including Sky New Zealand and Golf Channel in the USA, ensuring that fans won’t miss any of the action!