Launch of Pluto of St Andrews: A New Era in Golf Fashion
News Summary
Pluto of St Andrews has officially launched, offering a fresh approach to golf fashion with vintage and upcycled apparel. Founded by Roberto “Tiko” Abitbol, the brand combines iconic pieces with streetwear influences. The upcoming product drop on July 26 features unique items that aim to give back to the community while making a fashion statement on the course. Concurrently, Hypegolf Clubhouse pop-up will celebrate golf culture and lifestyle, showcasing various brands and hosting community events, marking a significant moment in the evolution of golf.
The Exciting Launch of Pluto of St Andrews: A Fresh Take on Golf Fashion
Golf enthusiasts, get ready for something special! A brand-new player has entered the scene with the launch of Pluto of St Andrews, a dynamic brand focused on vintage and upcycled golf apparel that’s shaking things up in the golf fashion world. Roberto “Tiko” Abitbol is the mastermind behind this venture, and his previous experience at a well-known streetwear label only adds to the excitement.
The Vintage Vibe
Tiko has made St Andrews, famously known as the Home of Golf, his new base of operations. Here, he is dedicated to stirring up a passion among golf lovers for retro golf products. We’re talking about treasures like FootJoy Classics, Zero Restriction Gore-Tex, stylish Nike Golf blades, and original PING L8 bags. These aren’t just any old golf items; they embody the spirit of golf’s rich history.
But don’t worry if you have a flair for non-golf brands that bring their own style to the course. Pluto of St Andrews will also offer products from iconic brands like Supreme and Palace, blending the worlds of streetwear and golf seamlessly. Expect luxurious items from high-end labels such as Missoni, Miu Miu, and Ralph Lauren that are designed not just to be worn while teeing off, but also to make a fashion statement.
Unique Merchandise On The Way
So, what can fans of Pluto of St Andrews expect? Look out for their upcoming product drop scheduled for July 26, featuring new merchandise that includes knitted polos, trendy hats, and tailored trousers. Vintage apparel will proudly display the PoSA logo, a charming nod to Tiko’s nine-year-old Great Dane, Pluto. Every purchase doesn’t just give you a unique fashion piece; it also helps give back. A portion of the sales will be donated to the Perthshire Abandoned Dog Society, demonstrating a heartwarming connection to furry friends while enjoying the benefits of stylish golf attire.
Hypegolf Clubhouse: A Fusion of Style and Community
If you’re in the mood for more golf culture buzz, the Hypegolf Clubhouse pop-up is back and is set to dazzle between August 29 and September 28, 2025. Located right in Manhattan, this immersive experience celebrates the fifth anniversary of Hypegolf, a brand that has turned golfing into a lifestyle statement since 2020.
What to Expect at Hypegolf Clubhouse
Visitors to the clubhouse can explore a carefully curated space that merges golf fashion with lifestyle gear. This isn’t just golf apparel; it’s a way for individuals to express themselves. Among the brands featured will be MANORS, Reigning Champ, and, of course, the exciting new collection from Pluto of St Andrews.
Exclusive products will dot the space, including limited-edition collaborations with brands like Oakley and Michelob ULTRA. For those who crave a bit of fun, the clubhouse will also include a golf simulator and host an array of community events during the week, making it a hub for creativity and connection.
A Competitive Twist
Mark your calendars because the Hypegolf Clubhouse Classic, a competitive event, will take place on September 17, 2025. Participants will relish the chance to compete for bragging rights in what promises to be a spirited showdown. The clubhouse pop-up also coincides with a significant golf team competition happening nearby, adding to the local golf culture and community spirit.
As golf continues to evolve, Pluto of St Andrews and the Hypegolf Clubhouse pop-up are perfect examples of how the sport is no longer just about what happens on the course. It’s about style, culture, and fostering a community through creativity and passion. The future of golf looks bright, and with these innovative concepts, there’s so much to be excited for!