Michael Guerrette Appointed Vice President at UST Mamiya
News Summary
UST Mamiya has announced Michael Guerrette as the new Vice President of Product Research and Tour Development, effective June 4, 2012. Guerrette’s leadership is expected to stimulate innovation at the TOURSPX Technology Lab, enhancing the design and performance of golf shafts. With a track record of success since joining UST Mamiya in 2010, he aims to elevate the brand’s reputation further, focusing on collaboration with professional golfers to meet their demands and expand UST Mamiya’s already popular product range.
Big Changes at UST Mamiya: Michael Guerrette Takes the Helm for Tour Development
In an exciting move for the golf equipment industry, UST Mamiya has announced that Michael Guerrette will step up as the new Vice President of Product Research and Tour Development, effective June 4, 2012. This promotion marks an important chapter for the company, as Guerrette brings fresh perspectives to an already successful brand known for high-quality golf shafts.
The Role of a Leader in Innovation
Guerrette will take charge of UST Mamiya’s TOURSPX Technology Lab, where the magic happens. This lab is the beating heart of innovation for golf shaft design, serving as a dedicated space for envisioning and creating new product concepts that promise high performance for golfers. He’ll oversee the development and testing of cutting-edge shaft designs, materials, and production technologies.
Getting Hands-On with Professionals
An Upsurge in Popularity
Since Guerrette joined UST Mamiya back in January 2010, the company has seen impressive growth in the popularity of its shafts across multiple tours, including the PGA, Nationwide, and Champions Tours. This trend speaks volumes about the effectiveness of Guerrette’s previous contributions, and now, as a leader, he’s poised to elevate that success even further.
Key Innovations in the Pipeline
UST Mamiya has gained a stellar reputation in the industry, being recognized as the number one aftermarket golf shaft brand for five consecutive years, thanks to innovative advancements in engineering and product acceptance in the market. Notable developments that Guerrette has steered include the renowned PROFORCE VTS and ATTAS shaft elements, which have become household names among golf enthusiasts.
Quality Meets Performance
The company’s carbon-fiber shafts are no ordinary products; they are crafted using advanced manufacturing techniques that guarantee both high-quality production and top performance. Golfers can choose from a variety of popular shaft models, including the widely acclaimed Proforce and ATTAS lines, designed to cater to both recreational and competitive players.
A Growing Arsenal of Products
But Guerrette’s ambitions don’t stop at just golf shafts. In 2012, UST Mamiya also introduced new grip offerings, enhancing their product range. Among these are the Tour PC, Soft Touch, and other innovative models, appealing to players’ needs for both comfort and performance.
Building a Legacy since 1991
Established in 1991, UST Mamiya has a rich history of creating products that resonate with golfers worldwide. Their commitment to quality was further solidified during the 2009 merger with Mamiya-OP, marking an era focused on innovation in the global market. The company now distributes its products in over 30 countries and collaborates with respected manufacturers like Callaway, TaylorMade, and Wilson.