Kimpton Hotels Launches First Property in Morocco

News Summary

Kimpton Hotels will open its first hotel in Morocco, named Kimpton Marrakech, in late 2026. Located near Marrakesh–Menara Airport, this luxury hotel will offer boutique accommodations, locally inspired designs, and premium facilities, making it a perfect retreat for travelers seeking both comfort and cultural richness. With the vibrant city of Marrakech on the rise as a luxury destination, this new property aims to enhance the travel experience in the region.

Exciting News for Luxury Hospitality as Kimpton Hotels Arrives in Morocco!

Get ready, travel enthusiasts! There’s a fresh wave of luxury set to hit Morocco with the announcement that IHG Hotels & Resorts has inked a franchise agreement with Sirayane Hospitality to bring the very first Kimpton Hotel to this stunning North African country. The new property, named Kimpton Marrakech, is making its highly anticipated debut in the fourth quarter of 2026.

A Taste of Luxury in the Heart of Marrakech

Kimpton Marrakech is going to be a jewel in the crown of hospitality, boasting 67 luxurious rooms. This hotel is perfectly positioned, just around 7 kilometers from the Marrakesh–Menara Airport. A short 20-minute drive south will take guests to the vibrant Medina and Hivernage district, known for its lively atmosphere and cultural richness.

The Perfect Blend of Local and Global

With a commitment to crafting unique travel experiences, Kimpton Marrakech aims to tap into the growing demand for boutique, experience-driven accommodations in Marrakech. To ensure that the hotel represents the rich culture of the region, it will feature locally inspired designs that highlight the art and talents of local artisans.

Sirayane Hospitality, the mastermind behind this project, comes to the table with over 20 years of expertise in the Marrakech hospitality scene. This partnership embodies a beautiful combination of international brand knowledge and local market insights, promising an unforgettable stay for guests. The emphasis on expressive design and human-centered hospitality is set to elevate the travel experience.

Facilities to Make Any Traveler Feel at Home

The hotel isn’t just about beautiful rooms; it’s an entire experience! Hotel facilities will include a welcoming lobby lounge, chic all-day dining venues, a rejuvenating spa, and a fully-equipped fitness center. Guests can also relax by the swimming pools and enjoy breathtaking views from the rooftop restaurant. Imagine dining al fresco with the stunning Atlas Mountains setting the scene – now that’s a dining experience like no other!

A Quieter Retreat with All the Amenities

Located in a serene area south of bustling Marrakech, this hotel will offer a peaceful haven, yet still be close enough to all the action. With beautifully landscaped grounds, the location is ideal for affluent leisure travelers looking for luxury amidst nature. Not to forget, there’s an excellent leisure infrastructure nearby, including international-standard golf courses that make for a perfect getaway.

Tourism on the Rise in Marrakech

Marrakech is becoming a hot spot for luxury travel, accounting for about 25% of Morocco’s total visitors. This growth is supported by ongoing government investments in enhancing tourism infrastructure. Known for its rich history, enchanting souks, and cultural landmarks, the city is a gateway to adventure in the Atlas Mountains. With Kimpton Marrakech on the horizon, both international travelers and local residents can expect to be part of a thriving luxury scene.

What’s Next? More to Come!

The arrival of Kimpton follows its successful expansion throughout the Americas, Europe, and Asia since its founding in 1981. IHG has big plans to enhance its luxury and lifestyle offerings in Morocco, further solidifying confidence in the country’s long-term tourism potential. With more announcements on the pipeline expected soon, the future looks bright for luxury hospitality in this captivating destination.

So mark your calendars for 2026, because Kimpton Marrakech is poised to redefine luxury travel in this vibrant city, and it’s set to be a destination not to be missed!

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