DP World Tour and Rolex Extend Their Winning Partnership

News Summary

The DP World Tour and Rolex have renewed their partnership, ensuring Rolex remains the Official Timekeeper since 1997. This agreement coincides with the Tour’s global expansion and the continuation of the prestigious Rolex Series. Golf fans can look forward to five major events with substantial prize funds, reinforcing Rolex’s dedication to the sport. Additionally, the Tour has secured significant sponsorships and broadcast deals, further enhancing its reach and engagement in the golfing community.

DP World Tour and Rolex Extend Their Winning Partnership

Exciting news in the world of golf as the DP World Tour and Rolex have decided to extend their partnership, solidifying their long-lasting relationship. This extension means that Rolex will continue as the Official Timekeeper of the DP World Tour, a role the luxury watch brand has proudly held since 1997.

A Strong Foundation, A Bright Future

The renewed partnership comes at a time when the DP World Tour is expanding its horizons on a global scale. With tournaments taking place in a whopping 25 different countries each season, Rolex’s ongoing support will ensure that this prestigious tour continues to shine. The collaboration will not only enhance the overall experience for players and fans alike, but it will also elevate the Tour’s status on an international level.

Rolex Series: Premium Events to Look Forward To

Another exciting aspect of this partnership is Rolex’s continued role as the Title Partner of the renowned Rolex Series, which debuted in 2017. The Series is known for being the cream of the crop, featuring five spectacular tournaments in 2026. Each event promises a minimum prize fund of $9 million, a figure that showcases the high-stakes excitement that players can expect.

Fans can anticipate the thrilling start of the Rolex Series with the Hero Dubai Desert Classic, which recently wrapped up at the iconic Emirates Golf Club. Following this spectacular opener, golf enthusiasts can mark their calendars for four more exhilarating events in 2026, which includes:

  • Genesis Scottish Open: July 9-12
  • BMW PGA Championship: September 17-20
  • Abu Dhabi Championship: November 5-8
  • DP World Tour Championship: November 12-15, where the 2026 Race to Dubai Champion will be crowned.

With multiple high-stakes events lined up, the excitement for golf lovers is palpable!

A Commitment to Growth and Talent

Rolex has a storied legacy of promoting and nurturing talent in the world of golf, and with this new agreement, they will also remain the Official Timekeeper of the HotelPlanner Tour. This continues their commitment to supporting emerging stars in this beloved sport.

On the other side of the partnership, the DP World Tour’s CEO has recognized Rolex’s unwavering dedication to enhancing the game of golf. The extension marks a noteworthy advancement in strengthening the ties between the two entities.

Major Developments in Partnership and Sponsorship

In addition to the continuously blossoming relationship with Rolex, the DP World Tour has also recently made headlines with a significant commercial deal with Anheuser-Busch InBev, bringing Michelob Ultra on board as the official beer sponsor for the competition. This is a clear indicator that the Tour is reaching far beyond the golf course to enhance fan engagement and broaden its appeal.

Moreover, the DP World Tour has secured a remarkable, decade-long renewal of its title sponsorship deal with DP World until 2035, an agreement that has been touted as the largest in the Tour’s history. Adding to their roster of notable sponsors, the DP World Tour also partners with big names like Amazon Web Services, Emirates, BMW, and several others.

New Broadcast Deals to Amplify Coverage

In a bid to enhance visibility, the DP World Tour has recently inked new broadcast agreements in key markets, partnering with networks including Sky New Zealand, Sony Pictures Network (India), and the Golf Channel in the United States. This move is set to deliver thrilling golf content to an even larger audience than ever before.

Looking Ahead

As the partnership between the DP World Tour and Rolex approaches a significant milestone of 30 years, golf enthusiasts can expect an exciting future filled with thrilling tournaments, high-stakes competition, and the continued support of established brands. It’s a beautiful time to be a fan of the game!

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