2026 PGA Show Set to Make Waves with Record Turnout

News Summary

The 2026 PGA Show, scheduled for January 20-23, 2026, is expected to draw record attendance and present innovative offerings, making it the largest gathering for golf professionals. Attendees from diverse sectors will engage with over 1,000 exhibiting brands, resulting in dynamic interactions and significant economic impact. The event promises specialized programming for modern golfers, exciting activities including demo days and education programs, and co-located events, creating an exceptional platform for the future of golf.

2026 PGA Show Set to Make Waves with Record Turnout and Exciting New Offerings

Get ready, golf lovers! The highly anticipated 2026 PGA Show is shaping up to be a massive event, primed to take place from January 20-23, 2026. Mark your calendars because this isn’t just any gathering – it’s the longest-running and largest global business assembly for golf enthusiasts and professionals alike!

A Record-Breaking Gathering

With the golf scene buzzing with enthusiasm, organizers are expecting a record participation that will blow last year’s turnout out of the water. More than 1,000 exhibiting companies and brands are anticipated to showcase their newest innovations and popular products. Last year was already a showdown of epic proportions, being the largest PGA Show held in 15 years, and with an optimism brewing in the golf industry, the upcoming event promises to be an exciting continuation.

Industry Professionals Unite!

Here’s where it gets exciting for those in the industry. Attendance numbers are projected to soar past 30,000 industry professionals, including more than 7,000 PGA of America Golf Professionals and an impressive 1,000 VIP buyers. Last year’s VIP segment brought in purchasing power of $885 million and contributed to $2.2 billion in annual retail sales. The numbers show just how essential this event is for the future of golf business.

Renowned Brands and Events

The PGA Show is pulling out all the stops, featuring a slew of renowned brands like Callaway Golf, FootJoy, Titleist, and PING, just to name a few. In addition to showcasing innovative products, the event will include captivating activities such as the PGA Show Demo Day, an extensive PGA Show Education Program with over 80 sessions, and even a fabulous live Fashion Show & Reception that promises to keep everyone talking.

Modern Programming for a New Era

Reflecting the new directions of the sport, the show has expanded its programming to include new partnerships that encompass sectors such as golf fitness and performance technology, making it accessible and relevant to modern golfers. It’s all about gearing up for the future and enhancing the golf experience!

Registration Deals You Can’t Miss!

For those eager to join, there are fantastic savings to be had with advance education pricing available until November 11, 2025, allowing attendees to save up to $150. Golf professionals from the PGA, LPGA, and international members can enjoy the perks of free registration during the registration period. Others in the industry should act fast—registration fees range from $49 to $199, depending on when they sign up.

Co-Located Events for Every Golf Fan

The PGA Show is also the main hub for exciting co-located events. This includes the National Golf Course Owners Association Golf Business Conference, the AGM Golf Retail Conference, and the African American Golf EXPO and Forum. Plus, the introduction of a new Functional Fabric Fair Winter Edition is set to broaden this inclusive gathering even further.

A Launchpad for Innovation

This year’s PGA Show serves not just as a marketplace but as a vital platform for launching new innovations and paving the way for the golf business in the upcoming year. Organized by PGA Golf Exhibitions in collaboration with the PGA of America, this event is sure to set the tone for what the future holds for the game we all love.

So, whether you’re a seasoned pro or a curious newcomer, the 2026 PGA Show is poised to create an unforgettable experience that you won’t want to miss!

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